We are all constantly on the move. Whether it be our work commute, a shopping expedition, or a leisurely weekend stroll, our regular journeys define the pace and narrative of our daily lives.
Our journeys are linked to many important emotions – our sense of responsibility to our work and families, our individuality and personal interests. In a highly mobile population, how we travel says a lot about us.
Outdoor advertising speaks to people on these journeys.
Europe on the Move provides unparalled insight into how people feel, what they think, and how they respond to outdoor advertising while "on the move".
When hanging around at the bus stop I spend the time looking at ads. I’m likely to be so bored while waiting that I’d even read all the small print.
Fabio, Italy, 48 years